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Contents of a Business Plan
There’s no one outline for all business plans. They
depend on your aim, your audience, your industry and
so on. However, think of the business plan as a
clear expression of your industry, your business and
your future and it will help you draw together and
order the essential information.
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Executive Summary
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Management
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[Company] History
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[Product/Service] Description
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Objectives
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Competitors
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Competitive Advantages
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Innovation
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Pricing
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Specific Markets
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Growth Strategy
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Market Size and Share
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Targeting New Markets
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Location
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Manufacturing Plan
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Research & Development
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Historical Financial Data
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Proforma Financial Data
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Proforma Balance Sheet
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Cost
Control
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Effects of Loan or Investment
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Attachments
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